THE BUYER'S BIBLEText Box: March 2006 VOLUME 5

Text Box: YOUR INDUSTRY SOURCE OF NEWS

Text Box: ATLANTA AND MIAMI CONTINUED GOOD FORTUNE PREDICTIONS Text Box: TRADESHOW DATES March 15-19 Pennsylvania Factory Built Hsg Show  Hershey, PA March 20-23 FMCA 75th Int.l Convention Pomona, CA March 25-25 Sema Spring Expo  Indianapolis, IN March 29-31 South Central Mfd. Hsg. Show   Tunica, MS April 19-23  Strictly Sail, Oakland, CA        

Text Box: DON'T WORRY, BE HAPPY!  Having just returned from the work Truck Show in Atlanta, and having attended the Miami Marine show, I can tell you that 2006 is going to be a great year.  Despite predictions of gloom and doom, all phases of our industry are clicking on all cylinders.  The Marine show was a great success, with attendance reaching near a record.  The truck show, having moved from Indianapolis, was strong in both attendance of exhibitors and buyers. Tunica and Hershey should prove to be the icing on the cake for a clean sweep of our industries.  If you can possible attend one of these shows, I have one word, GO.  These shows are informative and a lot of fun. Just a word about The Buyer's Bible for this year.  We are going to print in June and have to have all ad-work in by May first.  Contact your representative to reserve your spot in this years book.  If you don't have a representative, call us at 269-663-3296.  Your advertising is what makes this publication and web site possible.   Let's make it a great year.  

Text Box: Competitors and Partners  When it comes to extruded rubber seals and gaskets, there are no two fiercer competitors than Clean Seal of South Bend, Indiana and Trim-Lok of Buena Park , California. These two companies make the finest gaskets and seals available anywhere.  But here comes the surprise, they also work together on some products.  As fierce as they fight each other, they have come to realize that together they can make and distribute the best at the best price.  Call your representative to find out about this joint venture. CLEAN SEAL  800-366-3682 TRIM-LOK  888-874-6565

Text Box:  THE SYLLABUS Just like another familiar marketplace, you can sum up the trade show floor plan in three words: location, location, location.  Did I say that location is important?  Actually it is and it isn’t.  Let me explain.  Frequently, exhibitors assume that booths in the back of the hall or on the left side of the hall are bad.  Or, that an in-line exhibit space is not as good as a peninsula.   Or, a peninsula is worse than an island.  False, false, false.  Back, front, right side, left side, in-line, peninsula, or island are unimportant location factors. Location is important, however, from the standpoint of knowing where you are on the trade show floor in relation to other landmarks.  More importantly, though is how to use the knowledge to gain show floor advantages.  The landmarks I speak of are venue facilities like snack bars, rest rooms, smoking areas, restaurants, and even exits.  Other landmarks include your customer’s exhibits, competitor’s exhibits, designated main aisles, and secondary aisles. Study the layout of the hall.  Know where other key exhibitors are located, and plan your exhibit accordingly.  Decide where to place the elements that comprise your exhibit based on an understanding of where most traffic will be coming from and going to.  Design a flexible exhibit that can change as the show changes.  Day one traffic is not the same as the last day of the show, why should your exhibit be the same?   http://thetradeshowprofessor.home.comcast.net.   The Syllabus is a regular feature of this newsletter and brought to you by The Trade Show Professor.

Text Box: MANUFACTURERS GET IN THE NEXT BUYER’S BIBLE   You know us and our reputation for supporting our industry.  In the past, we have dealt with only suppliers, however with the new RV/MH Heritage Foundation building and displays getting ready to open, we are making a change.  Show your support this year by joining us in our new MANUFACTURERS SECTION, and we will make a donation in your name to the foundation.  Our directories will also now be available for all who visit the Elkhart facility. I also wanted to take this opportunity to let you in on our newest activity. We have started this publication of an electronic newsletter that goes to all of our subscribers.  This news letter will become a monthly occurrence, going to manufacturers and retailers.  As an added bonus, to you, I would like to send this e-mail newsletter to any of your customers, buyers or suppliers that you feel would appreciate this information.  You have my guarantee that this list will not be distributed to anyone.  Please fill out the form on this page and send it back to me as soon as possible.  If you have any customers that you want us to send the e-newsletter, please e-mail me their e-mail address and I will add them to our data base.  Please send me any news releases that your company issues during the year, and I will see that they are included in one or the other of our newsletters.  If you want to specify which newsletter it should go in, please feel free to do so.    

Text Box: INFORMATION FOR E-NEWSLETTER   COMPANY NAME ___________________________________________  ADDRESS ___________________________________________________  CITY ________________________ STATE ______ ZIP _____________  MARKETING DIRECTOR______________________________________  E-MAIL _________________________________________________________  PHONE NUMBER ( ______) ________________________________________  I AM INTERESTED IN  (PLEASE CHECK ONE.)                                  (  ) MANUFACTURER’S  NEWSLETTER                                  (  ) DEALERS NEWSLETTER  MY PRINCIPAL BUSINESS IS IN ( PLEASE CHECK )                                   (  ) RV                                  (  ) MANUFACTURED HOUSING                                  (  ) MARINE                                  (  ) OTHER  These e-newsletters are a free service of the Buyer’s Guide-Buyer’s Bible, and are intended to assist out clients and friends in keeping them abreast of the rapidly changing product lines, services, and news in our industries.   Please send us any news releases or product information that you want included in our newsletter. Please fax to: 1-269-663-3297   FAX THIS TO: 1-269-663-3297